JOURnAL

The Importance of Wonder

Beautifully styled events do not build customer advocacy. Wonder does.

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The September Edit

September always feels like a fresh chapter. The air changes, diaries begin to fill and there is a renewed sense of creative energy that arrives with the new season. It is the month we find ourselves seeking inspiration again, so here are our favourite sensory experiences for the weeks ahead.

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Curating for Curiosity

Following her recent experiential talk at UN//SCENE Festival, we sat down with The Detail founder Laura Sawyer to talk about why brands need to leave more room for the unknown, why curiosity is disappearing from the experiences we create, and how the smallest moments often become the most memorable.

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What Happens When You Design a Website Like an Event

The Detail has a brand new website and we couldn't be prouder. Read all about our process and how we designed our site in the same way we design our events: by putting 'feeling' first.

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What actually happens at a South Wing Session

At The South Wing, we open our doors once a quarter for something a little different...

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Introducing the Detail: A Note from our Founder

Writing this feels pretty special. It’s early 2026 and although The Detail has been running for almost a year, everything still feels fresh and new...

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The Importance of Wonder

Beautifully styled events do not build customer advocacy. Wonder does.

The August Edit

This month's Edit is about seeking out experiences that invite us to look a little closer, live in the moment and leave feeling inspired.

What Happens When You Design a Website Like an Event

The Detail has a brand new website and we couldn't be prouder. Read all about our process and how we designed our site in the same way we design our events: by putting 'feeling' first.

NEW IN

EVENTS

DISCOVER: Our Event Edit

6 Sep

Sunday Papers Live

Clerkenwell, London

15 Sep

Top Drawer: Retail Revealed Live

London Olympia, Kensington

14 Oct

Autumn at Glyndbourne

Lewes, East Sussex

18 Oct

The Everythingists, Es Devlin

V&A East

guide

Following her recent experiential talk at UN//SCENE Festival, we sat down with The Detail founder Laura Sawyer to talk about why brands need to leave more room for the unknown, why curiosity is disappearing from the experiences we create, and how the smallest moments often become the most memorable.

September always feels like a fresh chapter. The air changes, diaries begin to fill and there is a renewed sense of creative energy that arrives with the new season. It is the month we find ourselves seeking inspiration again, so here are our favourite sensory experiences for the weeks ahead.

When you visit the Outer Hebrides, you expect breathtaking scenery, that’s a given. Vast coastlines and dramatic skies were what Laura signed up for.

At the end of January, Laura spent an afternoon at the Victoria and Albert Museum for the much-anticipated Marie Antoinette Style Exhibition and as always, the V&A delivered.

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