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OUR BIBLIOGRAPHY

Books for nurturing creativity

Introducing our Bibliography. The place where we share the books that have shaped the way we think, create and approach our work.

After decades of working in the design space, the bookshelves in our studio are lined with inspirational texts from around the world. So we’re launching our new Bibliography series, where we share the books that have shaped the way we think, create and approach our work. First up are the titles we return to whenever we need a creative spark.

Big Magic by Elizabeth Gilbert

There are some books that completely change the way you think about creativity. And Big Magic is one of them. 

What makes this book so refreshing is that it removes creativity from the pedestal we've placed it on. Gilbert argues that creativity isn't just reserved for artists, designers or writers. It's available to all of us if we're willing to stay curious and follow our interests.

It's a book that encourages action over perfection and reminds us that not every idea needs to become a masterpiece. Sometimes the value is simply in exploring where an idea might lead.

As a studio, that's something we come back to often. Some of our best ideas have started as half-formed thoughts scribbled in a notebook or a half filled Pinterest board. This book is an invitation to just start and see where things lead.

How to Be a Creative Thinker by Roya A Azadi

Azadi believes that creative thinking is often misunderstood and this practical guide outlines the science and the psychology of creativity and the conditions required for cultivating it.

We love it because it feels practical rather than theoretical. It reminds us that creativity isn't a lightning bolt moment. More often, it's a process of staying open, observing carefully and remaining curious.

Those are qualities that influence every project we work on at The Detail.

The Art of Play by Emmy Watts

If there's one book that perfectly reflects our philosophy, it might be this one.

Playfulness isn't something we leave behind in childhood. It's often where our best ideas come from.

At The Detail, we talk a lot about the importance of joy, whether that's within our creative process or the experiences we design for others. The Art of Play explores how giving ourselves permission to experiment, explore and have fun can unlock fresh thinking.


Every book we've selected is about mindset rather than method. A reminder that to value creativity and experimentation rather than output, as so often the best outcomes appear when you least expect it.

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